How to Play
Display the 2020 Panini NBA Player of the Day posters and counter-card and advertise the promotion to your customers.
You will notice that three players – Kyrie Irving and Zion Williamson are highlighted as Wild Cards on the poster. Collectors now have three chances to win in every pack by uncovering one of these Wild Cards or the designated Panini NBA Player of the Day.
On the first day of the promotion, place a sticker next to the first player pictured on the poster, Kahwi Leonard to indicate him as the Panini NBA Player of the Day. Each day, move the sticker to the next player on the poster (Giannis, Herro, etc). To highlight the Panini NBA Player of the Day on the counter-card, place a check-mark or sticker next to the same player. Change the Player of the Day daily, and make sure the poster and counter-card feature the same players every day.
HOW TO PLAY
Customer can enter by purchasing a pack of Panini NBA Cards. There is a no-purchase-necessary option as well (see official rules for details).
To win, the customer must open a pack they have purchased in front of a store employee and “pull” the Panini NBA Player of the Day or one of the Wild Cards highlighted on the poster. We recommend allowing each customer to win up to two prizes per day. Award them a prize (promo pack, etc) and enter their name on the winners list. If a customer buys a box of cards but does not want to open it in the store, you can award them one or two prizes and enter their name on the winner’s list as they will most likely pull a winning card.
Four times during the promotion randomly select one of your daily winners as a weekly prize winner. Award them a “weekly prize package” from the prizes provided in your merchandise kit.
At the conclusion of the 30-day promotion, randomly select one of your winners as the Panini NBA Player of the Month winner. Award them the grand prize (autographed card) and any other prizes you want to include from the kit.
Submit the name of your winner into the National Sweepstakes for his/her chance to spend a day with an NBA player including a free autograph session at your hobby shop.